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The FEAST collection is characterized by an impulsive gesture of an ‘O’ shaped brush stroke. “I have an obsession for the O”, Ivo Bisignano explains. “The O shape of a face, the O of a circle, a dot, a double dot and of course: the O of Ottolenghi. The continuum of the O shape is something I find very intriguing.” Apart from the graphic language of the O the artist also incorporates abstract images of vegetables, an essential ingredient in Ottolenghi’s signature cuisine. “I have drawn thousands of vegetables in this process trying to achieve the effect of stamping actual vegetables on a plate”, he says. The result is a colourful esthetic that gives every user the personal freedom to create a celebration, a true feast, every single day. “The plates are like different spices”, Bisignano explains. “It is the combination and proportion of the different components that will define the flavour.”